National, 13 October, 2025: Rupee112, a leading fintech platform focused on responsible lending, has revealed impressive growth in festive lending for the 2024–25 season, underscoring a significant shift in consumer borrowing behavior across India. According to internal data, lending on the platform recorded a 2.5X growth in Tier 1 cities, 2X growth in Tier 2 cities, compared to the 2023–24 festive season. The data highlights Rupee112’s ability to reach consumers across diverse urban landscapes, reflecting an increasing adoption of digital credit solutions during the festive period. This surge indicates that more individuals are turning to fintech platforms not only for convenience but also to make smarter financial decisions, ensuring responsible borrowing aligned with their needs.
Commenting on the trend, Mr. Vikkas Goyal, Founder, Rupee112, said, “Festive seasons often bring heightened spending, and our data shows that consumers are embracing digital lending to meet these needs responsibly. At Rupee112, we are committed to providing seamless access to credit while equipping our users with tools and insights to make informed financial choices. The growth of 2.5X in Tier 1 and 2X in Tier 2 cities demonstrates the increasing trust in fintech as a partner for smarter borrowing.”
Rupee112 continues to innovate in the digital lending space by combining technology, data analytics, and a user-centric approach to empower consumers with greater financial control. The company’s festive lending data reflects both the scalability of its platform and its commitment to promoting responsible financial behavior.
With this performance, Rupee112 reinforces its position as a fintech that not only simplifies credit access but also encourages mindful borrowing, supporting India’s evolving digital financial ecosystem.
About Rupee112
Rupee112 is a technology-driven fintech platform offering innovative lending solutions that enable consumers to make responsible borrowing decisions. By leveraging data, digital tools, and customer-centric design, Rupee112 strives to empower users across India with accessible, transparent, and tailored credit solutions.
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