Waterful Launches BerryCola – A First-of-Its-Kind Natural, Caffeine-Free Cola Hydration Mix

Bengaluru, India. April 21^st 2025 – Waterful, an emerging leader in plant-based hydration solutions, is proud to announce the launch of BerryCola, a new functional beverage mix that combines the iconic flavor of cola with the nutritional benefits of natural fruit extracts, plant-based betanin, and essential electrolytes. Positioned as a clean-label alternative to traditional colas and sports drinks, BerryCola is poised to disrupt the beverage segment with its unique combination of taste, health, and convenience.

Product Overview:

BerryCola is formulated as a powdered hydration mix designed to be stirred into water, creating a low-calorie, refreshing drink that meets the demands of today’s health-conscious consumers. Each pack contains 15 individual sachets, each delivering 7.5g of formulation per 250 ml serving. When mixed with 250ml of water, BerryCola provides a flavorful and revitalizing berrycola with significantly low sugar content compared to conventional soft drinks.

Key Functional Ingredients:

1. Natural Berry Flavors – Derived from natural blueberries, blackberries, and strawberries, these fruit extracts offer a complex flavor profile while contributing to the antioxidant content of the beverage.
2. Natural Cola Flavor – Provides the familiar taste experience of cola, derived from natural sources.
3. Beetroot Betanin  – A natural plant-based colorant that gives BerryCola its characteristic ruby tone while offering antioxidant benefits.
4. Natural Caramel  – Contributes to the deep brown hues typically associated with cola beverages, derived through natural methods.
5. Natural Lemon Flavor – Adds balance with a bright citrus note, enhancing overall palatability.
6. Stevia – A plant-derived zero-calorie sweetener that enables significant sugar reduction without compromising taste.
7. Unrefined Sugar – Incorporated in minimal amounts (3.9g per 250ml serving), ensuring that the total sugar content is 10X lower than conventional colas.
8. Sodium and Electrolytes – Added to support hydration and replenish minerals lost through physical activity.
9. Vitamins & Minerals Premix – Includes essential micronutrients to support immune function, energy metabolism, and overall wellness.

Product Claims:

• No artificial colors or nature identical colors
• No artificial flavors or nature identical flavours
• No caffeine
• No preservatives
• No artificial sweeteners

Market Positioning:

BerryCola is targeted at:
– Health-conscious individuals seeking a flavorful yet low-sugar alternative to carbonated cola soft drinks.
– Athletes and fitness enthusiasts requiring natural electrolyte support post-exercise.
– Parents looking for safe, clean hydration options for children.
– Professionals desiring a non-caffeinated mid-day refreshment.

Product Usage:

BerryCola is versatile and easy to use:

– As a Classic Beverage: Mix one sachet into 250ml of cold water.

– With Sparkling Water: For a fizzy, soda-like experience.

– In Mocktails: Can be incorporated into creative beverage applications.

Brand Statement:

“BerryCola is an evolution in hydration,” said Prathish Nair, Founder of Waterful. “It delivers the indulgence of cola, enhanced with the benefits of real berries, plant-based betanin, and functional hydration. We believe consumers shouldn’t have to choose between flavor and health. With BerryCola, they get both.”

About Waterful:

Waterful is a clean-label beverage brand committed to offering plant-based hydration alternatives free from artificial additives, preservatives, and excess sugar. Its range of functional drinks is designed for modern lifestyles, emphasizing health, transparency, and taste.

Availability:

BerryCola will be available online at www.waterful.in & instant delivery apps – Zepto, Big Basket and Amazon.

Media Contact:

Prathish Nair
Founder, Waterful
+91 9845178092
prathish@stranza.in  

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