Where Pleasure Wears a Lab Coat

From the Makers of Endura Mass, With (a Lot of) Love

Efflair isn’t just a wellness brand. It’s a wink across the room. A silk robe with a PhD. A delicious rebellion that struts in wearing fragrance and confidence—and leaves behind a faint trace of mystery (and maybe dark chocolate).

Born from the house that gave India Endura Mass, Efflair doesn’t just whisper sweet nothings—it backs them with science, Ayurveda, and the poetic chaos of the Kamasutra.

The Origin Story: Pleasure as Product (Yes, Really)

This didn’t start with spreadsheets. It started with a question that had everyone blushing:

 “What if pleasure… was the product?”

Enter: Prajjwal Kaushal, international entrepreneur, part-Romanian, part-Indian, and full-time disruptor. Alongside his elusive partner-in-pleasure (a botanical researcher and, we suspect, part-time sorceress), the duo created Efflair—a wellness line with a raised eyebrow and a knowing smile.

Together, they’ve turned aphrodisiac wellness into an art form—and possibly your next guilty pleasure. Minus the guilt.

The Philosophy: Sensuality Isn’t a Secret Anymore

Efflair is not for the loud—it’s for the layered.
For those who know seduction isn’t something you do. It’s something you are.

And if you’re looking for performance enhancers, you’re in the wrong aisle. Efflair isn’t here to turn you into a machine—it’s here to remind you that your body isn’t broken. It’s just bored.

Through every product, Efflair whispers:

 “Desire isn’t dirty. It’s divine.”
Loosely translated from the Kamasutra, fact-checked by our grandmothers (just kidding, please don’t tell them).

Shop Now → efflair.com/pages/shop

The Line-Up: Things You’ll Want to Hide From Your Roommate

EFFLAIR CHOCOLATES
Rich. Dark. Seductive. Like your ex, but with antioxidants.

EFFLAIR HONEY
Raw desire in a jar. Sticky in all the right ways.

EFFLAIR CAPSULES
A daily dose of “Ooh la la.” Take with water. Or wine. We don’t judge.

The Secret Sauce: What’s Inside (Besides Good Decisions)

We don’t do gimmicks. We do L-Arginine, Ashwagandha, Safed Musli, Magnesium, and a whisper of Caffeine—because nobody was ever seduced by someone yawning.

Think of it as nature’s little nudge.
Not Viagra. No blue pills here.
Efflair is about feeling alive—not just… active.

Products Are Clinically Trialled.

The Minds Behind the Magic: From Mass to Mischief

After redefining body goals with Endura Mass, our founders turned their gaze (and considerable charm) to a more… intimate frontier. Emotional and erotic wellness, reimagined—with science, sass, and a very well-curated Spotify playlist.

Their goal? To make pleasure aspirational again, and maybe even something you discuss at brunch (carefully, over mimosas).

Where It’s All Going (Besides the Bedroom)

Efflair is now entering India, Canada, and the EU with the ambition of a Casanova and the soul of a monk. In partnership with therapists, sensuality coaches, and a few skeptics-turned-believers, the brand is building a world where desire is finally seen as… healthy.

 Shop Now → efflair.com/pages/shop

EFFLAIR: TASTE THE DESIRE. TELL NO ONE (OR EVERYONE).

This isn’t just a product line.
It’s a slow burn. A smirk. A love letter to your senses—with a PS that says, “Tonight’s going to be fun.”

We’re just getting started.
And if you’re still reading this—so are you.